services
Cycling and MTB tourism strategy and master plans
The core of cycling tourism is a sustainably developed route / trail network that utilizes the destination’s unique selling points (USPs), complemented by a full package of cycling-oriented services.
The Klue-Allegra Collective develops route networks based on international know-how tailored to local conditions.
Our master plans, trail network concepts and building plans also include investment and operational cost planning for trails and associated services.
Cycling and MTB tourism strategy and master plans
The core of cycling tourism is a sustainably developed route / trail network that utilizes the destination’s unique selling points (USPs), complemented by a full package of cycling-oriented services.
The Klue-Allegra Collective develops route networks based on international know-how tailored to local conditions.
Our master plans, trail network concepts and building plans also include investment and operational cost planning for trails and associated services.
Target groups and customer profiles
Klue has significant experience with the definition of target groups and customer profiles for cycling and outdoor tourism. Our approach provides insight into the differences between domestic and international tourists’ motivations and expectations, which must be taken into account in the definition of routes and services.
The selection of target groups is key to developing realistic business development plans and setting objectives.
Target groups and customer profiles
Klue has significant experience with the definition of target groups and customer profiles for cycling and outdoor tourism. Our approach provides insight into the differences between domestic and international tourists’ motivations and expectations, which must be taken into account in the definition of routes and services.
The selection of target groups is key to developing realistic business development plans and setting objectives.
Internationalization & productivization
Despite the growing domestic demand for cycling tourism, the real potential comes from the international markets.
The Klue team supports its clients with internationalization, strategy definition and creation of partner and distribution networks, as well as by growing demand for the carefully tailored, matching products.
Internationalization & productivization
Despite the growing domestic demand for cycling tourism, the real potential comes from the international markets.
The Klue team supports its clients with internationalization, strategy definition and creation of partner and distribution networks, as well as by growing demand for the carefully tailored, matching products.
Customer experience & service design
At the core of our approach is the development of the riding experience – this will vary based on the target group and the type of riding. Every cycling customer must enjoy their ride, with the goal that they decide to share the wow moments with their own communities.
Klue uses tools and templates that have been tried and tested both internationally and in Finland to develop the customer experience and service design concepts for cycling tourism. We are aligned with standards such as the Welcome Cyclist label offered by Bikeland.fi.
Research & data
Klue has access to the latest research on cycling in Europe, and a network of experts that understands the up-and-coming trends and developments. The team has conducted several international market and benchmarking studies to provide a sound basis for decision-making and development plans.
Klue conducts research for both B2C and B2B markets, including market surveys, focus group interviews and destination benchmarking.
Customer experience & service design
At the core of our approach is the development of the riding experience – this will vary based on the target group and the type of riding. Every cycling customer must enjoy their ride, with the goal that they decide to share the wow moments with their own communities.
Klue uses tools and templates that have been tried and tested both internationally and in Finland to develop the customer experience and service design concepts for cycling tourism. We are aligned with standards such as the Welcome Cyclist label offered by Bikeland.fi.
Research & data
Klue has access to the latest research on cycling in Europe, and a network of experts that understands the up-and-coming trends and developments. The team has conducted several international market and benchmarking studies to provide a sound basis for decision-making and development plans.
Klue conducts research for both B2C and B2B markets, including market surveys, focus group interviews and destination benchmarking.
Education and study trips
One of our key offerings is education and training. The content of the educational sessions can range from a Trail Building School featuring everything from trail development and maintenance to workshops for destination tourism organizations to refine their products or finetune the customer experience journey in their destination.
The Klue-Allegra Collective has organized several study trips to Central Europe and the Alps, enabling Finnish stakeholders to visit and learn from destinations where Allegra has played a substantial role. The content of such study trips is built to meet the needs and requests from the participants to focus on different perspectives, such as destination development or trail planning.
Education and study trips
One of our key offerings is education and training. The content of the educational sessions can range from a Trail Building School featuring everything from trail development and maintenance to workshops for destination tourism organizations to refine their products or finetune the customer experience journey in their destination.
The Klue-Allegra Collective has organized several study trips to Central Europe and the Alps, enabling Finnish stakeholders to visit and learn from destinations where Allegra has played a substantial role. The content of such study trips is built to meet the needs and requests from the participants to focus on different perspectives, such as destination development or trail planning.
Events
The Klue team has significant experience in event organization, including at the Tour de France and the Alpine and Nordic World Ski Championships. The Klue-Allegra Collective supports its clients with the development of B2C and B2B event concepts and connects right holders and brands to destinations.
Events
The Klue team has significant experience in event organization, including at the Tour de France and the Alpine and Nordic World Ski Championships. The Klue-Allegra Collective supports its clients with the development of B2C and B2B event concepts and connects right holders and brands to destinations.
Marketing communications
We know how to market cycling and outdoor tourism. Effectively, creatively, and sustainably. In our team and network, we have photographers, videographers, models, texters and digital marketing professionals.
Marketing communications
We know how to market cycling and outdoor tourism. Effectively, creatively, and sustainably. In our team and network, we have photographers, videographers, models, texters and digital marketing professionals.
Media & pr
We have organized several international media and FAM trips to Finland, introducing representatives of media, influencers, tour operators and organizers to key cycling and outdoor destinations and the Finnish lifestyle.
Media & pr
We have organized several international media and FAM trips to Finland, introducing representatives of media, influencers, tour operators and organizers to key cycling and outdoor destinations and the Finnish lifestyle.
Contact us
Photo credits: Klue, Swiss With A Pulse / Alain Rumpf, SHKY, Allegra, Emmie Collinge and Sara Kangas-Korhonen.